Introducing Ever Eden

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Hi everyone,

Today, I am finally able to introduce you to Ever Eden. Ever Eden is a fashion jewelry collection I designed in collaboration with Glamhouse.com… It’s a project that I’ve been working on for a while and am so proud to present to you all today. : ) Here’s a video explaining the collection, and then keep reading to learn more about the line and take a look at the first piece we are unveiling…

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About Ever Eden

Ever Eden is a fashion jewelry line guided by the allure of a symphony beheld in the kingdom of heaven on earth. The Ever Eden mandorla logo entrusts an ancient symbol of two overlapping circles symbolic of a universe where heaven and earth unite. The initial Ever Eden collection finds inspiration in the story of Saint Joan of Arc.

In the 15th century, a brave peasant daughter of a shepherd became a soldier and lead the French army into victory. Joan of Arc professed to bear God’s message and at the age of 16, she embarked on a mission to stand before French King Charles VII and declare it her destiny to lead the King’s army. Convinced of her divine crusade, the King armored Joan and presented her with a large army to lead. Three years later, the English captured Joan and burnt her at the stake. Pope Benedict XV canonized Saint Joan of Arc on May 16, 1920.

The Ever Eden line is divided into two categories – Sanctuary and Knight. The Sanctuary pieces represent Joan’s faith and spirit, and are inspired by rose windows on churches and the mandorla symbol. The armory inspired Knight collection personify Joan’s bravery and strength.

The Golden Rosace Earrings

We will be releasing the pieces in the collection over the next 5 weeks, and today I am honored to share the first of those pieces–the Golden Rosace Earrings:

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Stay tuned as more pieces from the collection are unveiled!

What are you looking forward to seeing from Ever Eden?

Share your feedback with me in the comments, and keep reading to check out the official press release for today’s launch with more information on the collection.

<3 Mish

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FOR IMMEDIATE RELEASE

Media contact: Liz Jaeger/Courtney Sybesma
(310) 248-6100
ljaeger@bwr-la.com/csybesma@bwr-la.com

YOU TUBE SENSATION MICHELLE PHAN JOINS GLAMHOUSE BRAND PORTFOLIO FOR CAPSULE JEWELRY COLLECTION

Set to launch May 16 on Glamhouse.com
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Michelle Phan in the Infinity Cuff and Golden Rosace Earrings Photo courtesy of Glamhouse

Los Angeles, CA (May 15, 2012) – Announced today, Glamhouse Founder and CEO, Pascal Mouawad has partnered with You Tube Star Michelle Phan to produce a capsule collection, exclusively for Glamhouse.com – a unique destination for high-quality fashion jewelry lines designed by artists, celebrities and style icons.

Titled Ever Eden, Michelle’s initial capsule collection is inspired by her worldwide travels, spirituality and inspiring figures like Saint Joan of Arc. The collection is guided by the allure of a symphony beheld in the kingdom of heaven on earth and it is divided into two categories, sanctuary and knight. The sanctuary pieces represent Joan’s faith and spirit, and are inspired by rose-colored windows on churches and the mandorla symbol–an ancient symbol of two overlapping circles symbolic of a universe where heaven and earth unite. The armory inspired knight pieces personify Joan’s bravery and strength.

Ever Eden is created for a confident woman who likes to make a statement and who isn’t afraid to have fun with fashion. Phan’s approach to glamour and accessorizing is contemporary and edgy. Her passion for creativity is echoed throughout the collection.

Available Wednesday, May 16, Ever Eden’s initial capsule will take a different approach to its rollout and Glamhouse.com will release 9 different pieces over the course of 5 weeks. The collection features an array of styles including earrings, rings, cuffs, and even a unique headpiece, with a variety of skus. Ever Eden’s pieces are priced between $25 and $95 and will be available at glamhouse.com.

Pascal Mouawad states, “Michelle is a perfect fit for Glamhouse.com. With over 2 Million YouTube Followers and a half billion views, she has a built in fan base and audience who respect her opinion and always look to see what she is doing next. Jewelry was the natural next step for her, with her love of fashion and accessories, and we are excited to continue our partnerships with women who have an innovative and fresh voice.”

About Glamhouse
Founded by renowned entrepreneur Pascal Mouawad, Glamhouse is a destination for fashion jewelry and accessories designed by celebrities, stylists and famous designers. As the fourth generation jeweler of the prestigious Mouawad diamond house, Pascal has long cultivated strong connections with the glamorous world of Hollywood. Through Glamhouse, Pascal builds on his relationships with artists and celebrities, giving them the creative freedom to design fashion jewelry collections under their own label while receiving his guidance and expertise. Glamhouse brands are sold at major department stores and specialty boutiques in the USA and throughout the world. For more information, please visit www.glamhouse.com.

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