It’s finally here – the official launch of my makeup line, em michelle phan! Like I’ve said before, this is a huge dream of mine that has been two years in the making. And the coolest part? It’s completely inspired by YOU! Watch the big reveal below – I think it’s one of the best videos I’ve ever made! :)
Explore em and get to know the products by visiting emcosmetics.com.
Make sure to check out my LIVE photostream from the em michelle phan launch party – it’s happening NOW in NYC!
What em product are you most excited to try? Tell me your thoughts in the comments!