It’s finally here – the official launch of my makeup line, em michelle phan! Like I’ve said before, this is a huge dream of mine that has been two years in the making. And the coolest part? It’s completely inspired by YOU! Watch the big reveal below – I think it’s one of the best videos I’ve ever made!
Explore em and get to know the products by visiting emcosmetics.com.
Make sure to check out my LIVE photostream from the em michelle phan launch party – it’s happening NOW in NYC!
What em product are you most excited to try? Tell me your thoughts in the comments!