New Video: The Official em michelle phan Launch

Hi everyone, 

It’s finally here – the official launch of my makeup line, em michelle phan!  Like I’ve said before, this is a huge dream of mine that has been two years in the making.  And the coolest part? It’s completely inspired by YOU! Watch the big reveal below – I think it’s one of the best videos I’ve ever made! :) 


Explore em and get to know the products by visiting

 Make sure to check out my LIVE photostream from the em michelle phan launch party – it’s happening NOW  in NYC!

What em product are you most excited to try? Tell me your thoughts in the comments!


<3 Mish


1 Comment

  1. Alsam says:

    Beyond excited! Hope I get to see the store, traveling five hours to see it. So excited to buy some makeup, and more excited you’re going to be there!

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